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When Copay Assistance Backfires on Patients

When Copay Assistance Backfires on Patients

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In early 2019, Jennifer Hepworth and her husband were stunned by a large bill they unexpectedly received for their daughters prescription cystic fibrosis medication. Their payment had risen to $3,500 from the usual $30 for a months supply.

That must be a mistake, she told the pharmacy. But it wasnt. It turned out that the health insurance plan through her husbands job had a new program in which it stopped applying any financial assistance they received from drugmakers to the familys annual deductible.

Insurers or employers can tap into funds provided to patients by drugmakers through copay assistance programs, which were designed by the companies to help patients afford increasingly expensive medications. But, because those payments are no longer counted toward the deductible, patients must pay an amount out-of-pocket, too, often for the same drugs. Those deductibles or other out-of-pocket costs can easily run into thousands of dollars.

Heres what that meant for Hepworth, who lives in Utah. Before the change, the drugmakers copay assistance would almost immediately meet her familys deductible for the year, because both Hepworth and her daughter need expensive medications. As a result, the family was responsible for copays of only 20% of their medical costs instead of the 100% required by their plan until they met their deductible. By the middle of the year, the family would have reached the plans out-of-pocket maximum of nearly $10,000 and would no longer owe any copays.

Hepworth ended up paying the $3,500 to the pharmacy, equivalent to the familys annual deductible, because she didnt want to stop giving her daughter a treatment that could extend her life. We were struggling and everything went on credit cards.

Why did the insurer do this?

Employers or the health insurance plans they hire are saving 10% to 15% of the cost of prescription plan claims by using these copay accumulator programs, said Edward Kaplan, a , a benefits consulting firm. Even so, Kaplan doesnt recommend that his clients, who include public and private employers, take advantage of the program because of the increasing pushback from lawmakers and advocacy groups. However, are in plans governed by these types of programs, according to Avalere, a consulting firm.

now limit copay accumulator programs for some insurance plans. And patient advocacy groups against the programs. States limits on the practice, however, do not apply to larger, self-insured job-based plans, through which many Americans have coverage.

Bipartisan legislation has been introduced in both chambers of Congress that would require financial assistance to count toward deductibles and other out-of-pocket costs. Called the , it would govern plans that are exempt from state rules.

Change is unlikely to come soon.

Insurers and employers have long complained that copay assistance programs are mainly a marketing ploy by the drug industry that encourages patients to stay on costly drugs when lower-cost alternatives might be available. Insurers say capturing more of that money themselves can help slow the rising price of premiums.

In a , the Blue Cross Blue Shield Association called the practice a vital tool in keeping health insurance affordable.

Patient advocacy groups, including the and two diabetes groups, disagreed and took a case against copay accumulator programs to U.S. District Court last fall.

And we won, said Carl Schmid, executive director of the institute. The groups argued the practice can cause some patients to skip their medications because of the unexpected costs they must now shoulder.

Some critics say its a form of double dipping because even though the patient hasnt personally paid out-of-pocket, that payment was made, and it was made on your behalf. I think that should get counted, said Rachel Klein, deputy executive director with the , an advocacy group.

, Schmid said, essentially overturns a 2021 provision in Centers for Medicare & Medicaid Services rules that allowed insurers to expand the practice to cover almost any drug. Previous rules from 2020 would now be in effect, said Schmid, and those rules say copay assistance should count toward the deductible for all drugs for which there is no medically appropriate generic alternative available.

Even so, billing changes for many insured patients may take a while.

While the Biden administration of the court decision, it has filed motions noting it does not intend to take any enforcement action against issuers or plans until regulators draw up new rules, said Ellen Montz, deputy administrator and director of the Center for Consumer Information and Insurance Oversight at CMS, in a written statement to 窪蹋勛圖厙 News.

A version of these programs being used by insurers, sometimes called a maximizer, works a bit differently.

Under a maximizer program, insurers partner with outside firms such as and . The programs declare certain drugs or classes of drugs nonessential, thus allowing them to circumvent some Affordable Care Act rules that limit patient cost sharing. That lets the insurer collect the maximum amount from a drugmakers assistance program, even if that is more than the patient would owe through deductibles or out-of-pocket maximums had the drugs remained essential benefits. These partner companies also work with large pharmacy benefit managers that oversee prescription services for employers.

Those maximizer payments do not count toward a patients deductible. Many insurers dont charge patients an additional copay for the drugs deemed nonessential as a way of enticing them to sign up for the programs. If patients choose not to enroll, they could face a copayment far higher than usual because of the nonessential designation.

This is a loophole in the ACA that they are exploiting, said Schmid of the HIV+Hepatitis Policy Institute, referring to the Affordable Care Act. Johnson & Johnson filed a lawsuit in federal court in New Jersey in 2022 against such a maximizer program, saying it coerced patients into participating because if they didnt they faced higher copays. The drugmaker warned it might reduce the amount of overall assistance available to patients because of the increasingly common practice.

Now, though, a provision in the governing health insurers says plans must consider any covered drug an essential benefit. If finalized, the provision would hamper insurers ability to collect the maximum amount of drugmaker assistance.

Employers are watching for the outcome of the lawsuit and the proposed federal rules and dont yet have clarity on how rulings or regulations will affect their programs, said James Gelfand, president and chief executive of the ERISA Industry Committee, which advocates for large, self-insured employers.