Medicare officials are trying a novel approach during this open enrollment season to gently nudge a half million beneficiaries out of 26 private drug and medical plans that have performed poorly over the past three years.
It begins with letters informing seniors they are enrolled in a plan that received low ratings.
鈥淲e encourage you to compare this plan to other options in your area and decide if it is still the right choice for you,鈥澛� from Medicare urges. About 375,000 members of Medicare Advantage plans received the letters, along with 150,000 drug plan members in 48 states, the District of Columba and Puerto Rico, including California, Florida, Illinois, New Jersey, Ohio and Texas.
The effort marks the first time that Medicare officials have tried to steer beneficiaries away from some private drug and medical plans, while still allowing them to operate. Officials have also warned the plans that they may be cancelled in the future.
Instead of a typical government form letter, each one was addressed to the individual member by name and tells the beneficiary that her plan 鈥渉as been rated 鈥榩oor鈥� or 鈥榖elow average鈥欌�澛� because it earned less than three stars under Medicare鈥檚 five-star rating system for three consecutive years.
Yet that may not be enough to catch their attention.
鈥淪ome people don鈥檛 change no matter how many letters you send them,鈥� says Leta Blank, program director for the Montgomery County, Md.,聽Senior Health Insurance Assistance Program, which helps seniors evaluate their coverage options. There are dozens of plans on sale in most counties.聽 Even if a different plan is cheaper, studies have shown few seniors change plans. 鈥淭hey are paralyzed. It鈥檚 a very difficult issue,鈥� Blank says.
颁丑补谤迟:听Medicare Advantage Plans With Low Ratings
- Medicare officials are encouraging 525,000 beneficiaries to switch out of 26 Medicare Advantage and drug plans that have received low ratings for three consecutive years.聽See the complete list.
For many beneficiaries, plan ratings are not as important as price, any restrictions on drugs, such as special authorizations needed or requirements to try a substitute drug first, and in the case of a medical plan, whether their doctors participate, she said.
In addition to the letters, Medicare is making it harder for people to sign up for one of the 26 plans. If they search for plans on Medicare鈥檚 plan finder website, they can access and join other, better performing plans electronically but to join one of the 26, they must contact that insurance company directly. Those plans also have a special warning symbol next to their names to highlight their low ratings.
And the government will continue to prod even after the usual enrollment period ends Dec. 7.
Seniors who do pick plans with poor track records will have one chance to switch next year into a better plan (earning three or more stars). And Medicare officials are considering sending a reminder in the mail in February. Most of the roughly 13.3 million Medicare Advantage members and about 19 million drug plan enrollees are locked in to their plans for a year.
鈥淲e want to make it easy for beneficiaries to find and select the highest quality plans, and discourage people from staying in chronically low-performing plans,鈥� said Isabella Leung, a Medicare spokeswoman.
But if beneficiaries insist on staying in a low-rated plan, they eventually could be forced out.聽 The notices do not explain that the plans may be in serious trouble.聽 In April, the Centers for Medicare and Medicaid Services, which oversees Medicare, warned insurers that plans rating less than three stars over three years 鈥渉ave ignored their obligation to meet program requirements and [are] substantially out of compliance with their Medicare contracts over a period of time.鈥�
Such plans can expect greater scrutiny, the letter continues, beginning with notices to beneficiaries alerting them to their plans鈥� low ratings. 鈥淭hey should also expect CMS to initiate action to terminate their contract鈥� after CMS confirms that the consistently low scores reflect violations of Medicare rules. In October, CMS prohibited one of the 26 plans from enrolling new members.
Robert Zirkelbach, a spokesman for America鈥檚 Health Insurance Plans, an industry trade group, said the letter to beneficiaries is 鈥減remature鈥� because the ratings system is flawed.聽 It is based on measures that do not sufficiently take into account, for example, plans serving a disproportionate number of beneficiaries with multiple chronic conditions or special needs, or who live in medically underserved areas.聽 鈥淭hese are unique challenges to providing care to those populations,鈥� he said.
鈥淚t鈥檚 important to make sure we get the measures right before we move on to these other steps,鈥� he said.
Leslie Fried, director for policy and programs at the National Council on Aging, a Washington, D.C., advocacy group, said the letter didn鈥檛 have to mention potential plan terminations. 鈥淭he letter tells people what they need to know about the quality of their plan and that they should consider changing to a higher performing plan,鈥� she said.聽 鈥淚t鈥檚 an important first step.鈥�
And if seniors ignore the warning, that鈥檚 their choice, she said.聽 鈥淚f people are satisfied with their plan and it is currently contracted with CMS, isn鈥檛 that a decision they should be allowed to make?鈥澛�
Susan Jaffe can be reached at Jaffe.KHN@gmail.com